A Practical Guide to Building Thriving Businesses in a Circular Economy

The time for change is now. This book offers a hands-on toolkit for businesses and professionals looking to transform their operations for circularity — and profitability.

Who Is This Book For?

This book is for all curious business people—those who see change as an opportunity and want to be part of building a better future.

Circular Strategies for Success is especially for you if:

  • You lead or develop business operations and want to understand how circularity can be a competitive advantage

  • You're an R&D professional, designer, consultant, or strategist looking for practical tools and frameworks

  • You work in circular economy or sustainability and want more impactful results

  • You're a curious change-maker who believes business can be part of the solution

  • “A must read for R&D leaders, this book provides the essential insights needed to secure a winning edge in an evolving marketplace. I found its approach both practical and inspiring, and I highly recommend it.”

    – Jean-Christophe Almira, Global Product and Technology Executive

  • “The best time to read this book is now, as brands across industries face the urgent call to innovate for a circular future. With clear guidance and compelling case studies, this book equips business leaders to embark on a journey to create value that lasts.”

    – Kati Nurminen, Brand & Portfolio Director, Paulig Group

  • “The time to read this very insightful and practical book is yesterday. I strongly recommend it to everyone — especially business leaders who want to stay ahead in a rapidly changing world. Circular Strategies for Success doesn’t just present ideas; it offers a roadmap and concrete tools to rethink growth, unlock innovation, and build resilience through embracing a holistic circular thinking.”

    – Andreas Forsberg, Executive Consultant, Leading High Performance Ltd.

  • “This book captures what too many still miss: that transitioning to a circular economy isn't about tweaking the edges - it’s about transforming the system. Circular Strategies for Success offers a rare combination of clarity, practicality, and systems insight. Essential reading for anyone serious about shaping the future, not reacting to it.”

    – Ramona Liberoff, Former Executive Director, Platform for Accelerating the Circular Economy

What Will You Learn?

  • How to build profitable business models based on circular principles

  • Strategies and real-world examples across industries (manufacturing, finance, services)

  • Tools to re-design your products and create long-term value

  • How to apply customer insights to your offering

  • Practical guidance on communicating and leading change

A Peek Inside

Table of contents:

Part I: System Design - Every Leader Designs Futures

Part II: Business Design - Bending Lines Into Loops

Part III: Service Design - Customers - More Than Buyers?

Part IV: Product Design - From Products to Systems

Tools & Templates

Case Studies & Stories

About the Author

Anne Raudaskoski is a circular economy pioneer, speaker, and educator with a background as unique as her perspective. Her career began in the world of contemporary dance, but a bold shift led her to discover her true passion: helping businesses become a force for good.

Since 2011, Anne has worked at the forefront of sustainability and circular business innovation. As a Co-Founder of Ethica, a consultancy specialising in the circular economy, she has advised companies, ministries, cities, and universities across Europe. She has led hundreds of companies through Circular Design Sprints and was the driving force behind both the Finnish and Nordic Circular Design Programmes.

Anne is also an experienced public speaker and lecturer, having delivered talks from Beijing to Berlin. Her book Circular Strategies for Success brings together over a decade of hands-on experience, expert insights, and real-world case studies—designed to inspire and equip change-makers across industries.

A Guide for the Future of Business

All businesses are looking for ways to innovate and secure lasting success.

The shift from a linear to a circular economy is the most significant market transformation of our time, and navigating this change requires a novel approach to business and R&D.

The book serves as a compass and invitation to start building better business and planetary futures. Despite what you might think, they are not mutually exclusive. Quite the contrary.

Written in a story-telling style, the book contains cases by 20 frontrunner companies and renowned experts across the globe. 

  • Whose stories & case-studies will you find in the book?

    The following fabulous companies Biomimicry 3.8, Circularity Capital, Elmery, Emma Lewisham, Emmy Clothing, Houdini, Impact Business Modeling System, Inrego, Lenovo, Natural Indigo, Ninyes, Philips, ResQ Club, S Lab and Tarkett.

  • Who are the experts you will find in the book?

    Leyla Acaroglu, Angelina Korsunova-Tsaruk, Barry Waddilove and Ugo Vallauri

Circular Design Framework

The book is based on the Circular Design Framework, which turns the principles of a circular economy into a systematic way of developing your business.

The framework consists of three corners:

  • Business

  • Service

  • Product

All three corners must be developed in synchrony to create a successful circular business and offering.

What does natural ecosystems around the triangle mean? The aim is to do business in a way that improves the health of natural ecosystems. Because securing the health of those ecosystems is really about securing the foundation of your business.

Order Now

Don’t get left behind—Circular Strategies for Success gives you a roadmap for the future of business.

Take a Peek Inside

Curious about what’s inside the book?
Just enter your name and email below — after submitting the form, you’ll be taken directly to a page where you can download Chapter 1 for free.